Hoseasons
Location
UK
Duration
Various
Client
Hoseasons
Type
Advertising Campaign & TVC
Hoseasons
Relive The Good Times
Advertising Campaign & TVC
• Brief
Our task was to craft a series of new TVC’s and a collection of brand assets for Hoseasons, revitalizing their staycation campaign following the success of our previous TVC campaign, 'Closer to Home'. Heist was entrusted with overseeing the creative, production, post-production, and delivery of this new campaign.
• Creative
We drew inspiration from cherishing moments with loved ones and the desire to recreate those experiences, leading to the creation of our tagline, "Relive the Good Times." This tagline was integrated across the brand and prompted us to seek out those small moments of connection that occur during individuals' holidays and the nostalgia surrounding them.
• Production
Production occurred in Devon, Somerset, Pembrokeshire, and on the Norfolk Broads over 7 days, showcasing a blend of real families, cast couples, and friendship groups. Overall, we generated over 70 individual film assets along with a collection of more than 150 still images to complement the campaign. Finally, we delivered the cleared spots to stations ready for broadcast.
• Result
Hoseasons experienced a 57% increase in their March bookings, made between Boxing Day and New Year’s Eve. This surge coincided with the launch of the new campaign on Sky, Channel 4, and ITV, alongside an integrated marketing effort across paid and organic social media, YouTube, and email. The Group Chief Commercial Officer at Awaze, Hoseasons' parent group, attributed part of this uplift to the success of the brand’s "Relive the Good Times" TV ad.
Creative Director | Nathan Whitmarsh
EP | Justin Hunt
Producer | Andrew Steggall
Direction + Cinematography | Heist
DIT | Joe Carnaby
1st AC | James Hubbard
Photography | Simon Buck
HMU & Styling | Nicki Donohoe
Post Production | Heist
Assets: 04:00, 01:00, 00:30 + 00:15 IN 16:9, 1:1 & 9:16.
Platform: TVC, VoD, Bumpers, Online, Social, Instagram, Facebook & LinkedIn
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