HP - Keep Reinventing
Client
HP
Type
Commercial
Location
London, Mexico City, São Paulo, Moscow, Berlin
HP
Keep Reinventing
Global Brand Campaign
Collaborating with MediaMonks, Heist was tasked with directing and lighting 7 spots across Moscow, London, Mexico City, Berlin, and Sao Paulo for a global awareness and consideration campaign for HP. These spots showcased small business owners worldwide and highlighted how the HP OfficeJet helped them overcome daily challenges within their companies.
Working closely with MediaMonks and L&H, we infused a sense of authenticity and organic storytelling into these real-life narratives, drawing upon our expertise in human documentaries. Throughout the production process, we ensured that each spot not only fit aesthetically within the set of 12 spots but also considered framing for 9:16, 16:9, and 1:1 formats. Additionally, we leveraged our ability to push the boundaries of visual and narrative storytelling to enhance the impact of each story.
Client | HP
Cleint | Noah Lomax
Agency | MediaMonks
EP | Lauren Becker & Maarten Sundermann
Agency | Todd Lemmon & Kevin Hughes
Head of Film | Rogier Dorant
Agency Creatives | Bram Heefer, Job Bakker
Director + Cinematography | Justin Hunt & Nathan Whitmarsh
Producers | Agustin Gutierrez, Eveline Bloemendal, Tim Tyrrell, David Evans, Theresa Marth
Services Provided | Direction + Cinematography
Assets | 00:45, 00:15, 00:06 in 16:9, 1:1 & 9:16
Platform | Commercial, Online, Social, Instagram + Facebook
Personal Stories
Retroblock
Moscow, RUS
Ivan trained in business and economics for many years, but in 2013 he bravely decided to pursue his hobby of metalworking. He wanted his work to be something he was truly passionate about.
His friend, Dariya, suggested he start making 1960s inspired Americana signage by combining metal and light bulbs and thus, the two partners founded RetroBlock in Moscow, RUS.
Cata con Amor
Mexico City, MEX
Cata con Amor is a bakery in Mexico City, MEX ran by Alexia Frangos, who specialises in delicious handcrafted desserts but with unique and natural designs.
Alexia combines tasty ingredients with her talent of cake decoration and she treats each piece as a work of art. She draws inspiration for each unique cake from her partner and their new baby girl, Lara. Alexia is able to create a bespoke edible centrepiece for her clients and no two of her cakes are the same!
Beto Ambrosio
São Paulo, BRA
In December 2012, on the day of his 25th birthday, Beto rode out of the door of his house in Araraquara - São Paulo, and cycled to Mexico. He peddled 25.160km, crossed 17 countries and returned home after 2 years, 8 months and 13 days, tired and happy.
He returned and set out to tell his story through his photography, talks and writing. He is passionate about life and what it means to be human.
Social Assets
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